You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new normal is actually not-so-new at all. In fact, changing consumer behaviors and speedy technology transformation could benefit new businesses to promote their products. Read the following analysis to clear up your concerns over market entry to Vietnam in the new normal! This is a more in-depth analysis based on my video released last week.