Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. On EloQ Communications‘ new YouTube channel, I am sharing how to make way for your market entry into Vietnam in the new normal. View the presentation here:

Some of the notable key points include:

  • The core of market entry is based on ‘need and demand’ of the local market
  • Trusted local partner who have experience in crisis communication adds success to the new business
  • Flexibility is the key factor in the new normal



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