Clāra's Latest PR & Communications InsightsThe entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the…Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021.4 min read·Oct 15, 2021----
Clāra's Latest PR & Communications InsightsInspiration, passion, and self-recognition: What it takes to work in the PR industryI recently spoke with The Industry Leaders about the PR industry. The interview suggests that many people don’t give it the credit it’s due…5 min read·Oct 4, 2021----
Clāra's Latest PR & Communications InsightsUsing social media during communication crisis in Vietnam?Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has…14 min read·Jun 25, 2021----
Clāra's Latest PR & Communications InsightsWhat marketers should keep in mind when marketing situation has changed post-crisis?Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as…5 min read·Jun 17, 2021----
Clāra's Latest PR & Communications InsightsThe five-year journey of my agency, EloQ CommunicationsThis year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in…3 min read·Jun 16, 2021----
Clāra's Latest PR & Communications Insights6 reasons why Vietnam is the promised land for investmentWhy invest in Vietnam? Is the country worth the hype?4 min read·Jun 16, 2021----
Clāra's Latest PR & Communications InsightsReimagining market entry in the new normalPlanning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in…2 min read·Jun 16, 2021----
Clāra's Latest PR & Communications InsightsFive thoughts on the debut Asia-Pacific PR and Communications CensusI’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide…3 min read·Jun 15, 2021----
Clāra's Latest PR & Communications InsightsAn overview of how Vietnamese and American PR practitioners perceive the use of social media in…In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in…4 min read·Jun 15, 2021----
Clāra's Latest PR & Communications Insights5 things you need to know when using KOLs in VietnamThe use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number…3 min read·Jun 15, 2021----
